Wednesday, May 20, 2009


I like it when activists cater to the real world. The Go Green Foundation has a mobile text petition going on to try and get major fashion players to stop being so environmentally crappy. This is their blurb about it:

The apparel sector has some of the best corporate performers on climate like Nike, as well as some of the worst. Go Green’s partner Climate Counts has scored seven major apparel companies representing brands like Gap, Juicy Couture, Banana Republic, Hurley, Abercrombie & Fitch, Converse, and Old Navy. Of the apparel companies scored by Climate Counts, two -- VF Corporation and Jones Apparel Group -- are in the "stuck" category. VF owns well-known brands like Lee, Wrangler, Eastpak, Vans, and North Face. Jones Apparel owns brands like Nine West and Anne Klein.

It's time for all companies in the apparel sector to rise to the challenge and reach for the bar that's been set by Nike and others. Your cell phone is all you need to send a message to the world's largest companies that climate change matters to YOU.

Sign our petition to tell the apparel industry to get serious about global climate change.

To take a stand, text "GOGREEN" to 66937

In Europe text messaging activism is prevalent, it helped bust a cover-up and win an election in Spain a few years ago.

No comments: