Thursday, August 18, 2011

Bikes Are GOOD

While working for Momentum Magazine, I got to know a bit about Cliff bars as I was investigating them for potential advertisers. Talking to a former employee, I learned that getting them as a print advertiser was next to impossible, as they tend to fund grassroots projects and things like recycling bins at races. Well, I see why they stick to their guns about grassroots. These guys are freaking awesome. Here is why:

"In the U.S., it's estimated that 40 percent of all urban trips are two miles or less. Unfortunately, 90 percent of those trips are usually by car, which adds up in fuel and carbon emissions. CLIF Bar created the 2 Mile Challenge with the goal of replacing 100,000 car trips with bike trips. In addition to preventing hundreds of pounds of carbon emissions, the 2 Mile Challenge will award $100,000 in grants to nonprofits doing inspiring, impactful work for bicycle advocacy and fighting climate change"
So I am a follower of GOOD Inc, the positive based Californian media company that is most famous for it's infographics and thought provoking videos. GOOD running a rad competition with Cliff to allocate some of these 2 Mile Challenge funds.

bike contest charity

Go to their website to learn the simple three steps that could earn you $5k for your favourite charity!

This is going to be tough for me.... Going through all the Nightshades Photos and choosing one may be hard!


1 comment:

WindWaveSeaSkyMountain said...

How wonderful! I had no idea that Cliff bars operated like that. It's refreshing to hear some good news about a product that one likes instead of learning how harmful a product or company is.