Monday, April 27, 2009

DNS on the Runway at Toronto Alternative Fashion Week

So here it is! The very first Deadly Nightshades bike gear collection. Hand dyed, hand printed and hand sewn, right here in Toronto by Cat Essiambre, Niamh McManus, Pattie Youn and I. It wasn't easy pulling together a cohesive collection with four very different, very opinionated designers but we started with a firm colour palette (seafoam, roe and grey) and the idea that everything should be wearable enough to go biking in but still look great. I'm actually really happy with the results and I want to wear pretty much everything in the collection. I'm especially excited to get myself into the seafoam tights with bike wheels printed all over them!!!

There were some pieces that we all agreed should be included at the very beginning, like lots of cute, printed tights and jersey tops because they're so easy to bike in. Other pieces got added in later to keep things on trend, like the cape and the flouncy top. We tried to make everything as wearable and sustainable as we could, without sacrificing style or cute appeal. I love how happy Kealan looks in her organic twill johdpurs!!!

If you'd like to come see the clothes or just hang out and chat about biking, babes or sustainability - we're having a trunk show on April 29th at 88 Nassau where you can pre-order clothing before it's even in stores!!! See you there!

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