Did you see the Bookman X DNS Lights?

If you haven't seen it on the internets, we'd like to introduce you to our first official collaboration with Sweedish bike light company Bookman lights! You can get them in our official gang colour Seafoam, or our other favourite colours Spoked Salmon, and Velo Yellow!



We were so excited about the colours we obviously had to make matching neon spandex outfits at the Make Den the night before the shoot. Nothing is better then staying up late with your besties creating and catching up over tall cans, except maybe spending the next weekend afternoon at the beach in bikinis making accessories from the left over spandex.



Big congratulations to Bookman for recently taking some steps to make their production more eco-friendly! Now they have USB rechargable lights, a recycled-plastic bike light in black, and do carbon neutral shipping! Rad. Good job guys.

Thanks to the Bookman team for such a fun projects. (Johan and Mattis- you Sweedish men are awesome!) More pictures from behind the scenes of our Photo Shoot to come soon! 

#DNSganglife

Earth Hour

Snow White and I went out biking last night, and biked to the Danger Palace to celebrate Earth Hour with Big Red and Fierce Bambi. We sat by candle light drinking orange juice chatting about life, love and taking over the world and such.


It was nice. No electronic stimulation of Laptops, we tried not to use our phones.... I've noticed recently how much media has infiltrated our lives. For instance, two years ago I would never have gone over to someone's house to watch Youtube videos, or spent an hour at the bar going over photos on an iPhone. If you were with people, you spent time talking with them and catching up, as you didn't have a facebook feed that updated you . I was talking about this with White, I don't think it's so much the media that has caused this, but we as a culture are maybe getting socially lazy, letting the videos do the conversating for us.

I digress. I love Earth Hour because it makes you realize how lucky you are to have such awesome friends. I hope everyone had a great Earth Hour like ours. I would like to put it out there that it should be celebrated year round.